Knihy o marketingu od nakladatelství John Wiley & Sons

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

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  1 357 Kč

  Předobjednávka,
  vychází 26. 5. 2024

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises...

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  757 Kč

  Více než 30 dní

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice...

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  567 Kč

  Do 24 – 29 dnů

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing...

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  650 Kč

  Skladem 1 ks

The real story of what it takes to risk it all and go for broke. Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding....

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  607 Kč

  Více než 30 dní

A former Senior VP of Apple shares how Steve Jobs motivated people to do the best work of their lives...

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  489 Kč

  Do 14 – 15 dnů

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, ...

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  587 Kč

  Do 16 – 21 dnů

Leverage big data insights to improve customer experiences and insure business success. Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches...

• Kniha
  795 Kč

  Do 14 – 15 dnů

The new edition of the book readers call the bible for advertising...

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  583 Kč

  Více než 30 dní

Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable...

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  908 Kč

  Do 16 – 21 dnů

Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, ...

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  721 Kč

  Skladem 1 ks

Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns...

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  570 Kč

  Do 16 – 21 dnů

The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques...

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  642 Kč

  Skladem 2 ks
• Přečtenávýborný stav
  326 Kč

  Skladem

This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition....

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  688 Kč

  Do 16 – 21 dnů

Discover great ways to engage your customers through the social web Social CRM is an evolving tool to...

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  586 Kč

  Skladem 1 ks

The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power more information, more at stake, and more control over the sales process than any time in history. Technology is bringing disruptive change at...

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  541 Kč

  Do 3 – 6 dnů

Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after ...

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  572 Kč

  Do 16 – 21 dnů

Building the Bridge As You Walk On It tells the personal stories of people who have embraced deep change and inspired author Robert Quinn to take his concept one step further and develop a new model of leadership ...

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  619 Kč

  Do 14 – 15 dnů

Account planning exists for the sole purpose of creating advertising that truly connects with consumers...

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  970 Kč

  Do 16 – 21 dnů

The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant...

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  767 Kč

  Do 14 – 15 dnů