Zlevněné z kategorie: knihy o marketingu od nakladatelství Pearson

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands ...

• Knihabrožovaná vazba
  707 Kč

  Skladem 2 ks

Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions ...

• Knihapevná vazba
  1 336 Kč

  Více než 30 dní

For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how...

• Knihabrožovaná vazba
  1 975 Kč

  Více než 30 dní

The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to ...

• Knihabrožovaná vazba
  657 Kč

  Více než 30 dní

This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line...

• Knihabrožovaná vazba
  2 586 Kč

  Více než 30 dní

Authentic video material from FT.com with accompanying worksheets; All the listening texts available to view, providing truly authentic listening practice; ...

• Knihabrožovaná vazba
  976 Kč

  Do 15 – 20 dnů

Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, ...

• Knihabrožovaná vazba
  971 Kč

  Více než 30 dní

For undergraduate Management Control Systems courses and other MBA Management Accounting and Control electives. This book represents an innovative new approach to management control systems, ...

• Knihabrožovaná vazba
  2 189 Kč

  Více než 30 dní

For courses in hotel administration that focus on front desk operations or hotel management, and as an adjunct to other hotel courses such as housekeeping, hotel accounting, hotel marketing or hotel personnel/human resources...

• Knihabrožovaná vazba
  2 407 Kč

  Více než 30 dní

The 3rd edition of this ever popular course combines some fantastic new materials with all the features that have made it a best seller...

• AudioknihaMP3 na CD
  970 Kč

  Do 15 – 20 dnů