S britským původem v cizím jazyku knihy o marketingu

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

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  284 Kč

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The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game?

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  372 Kč

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This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...

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  683 Kč

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This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank...

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  1 334 Kč

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Account planning exists for the sole purpose of creating advertising that truly connects with consumers...

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  1 082 Kč

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The New York Times bestseller, Win Every Argument is the ultimate practical guide to debate, persuasion and public speaking, by award-winning author, journalist, and interviewer Mehdi Hasan...

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  303 Kč

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