Na téma marketing v anglickém jazyku knihy o byznysu a managementu
Doing well with money isn't necessarily about what you know. It's about how you behave. And behavior is hard to teach, even to really smart people...
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Knihabrožovaná vazba447 KčSkladem 4 ks
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...
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Knihapevná vazba1 445 KčPředobjednávka,
vychází 26. 5. 2024
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate...
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Knihabrožovaná vazba390 KčVíce než 30 dní
In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...
From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success...
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Knihabrožovaná vazba462 KčDo 4 – 7 dnů
Why are you struggling to grow your business when everyone else seems to be crushing their goals...
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Knihapevná vazba587 KčDo 4 – 7 dnů
Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made...
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Knihabrožovaná vazba410 KčVíce než 30 dní
Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...
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Knihapevná vazba596 KčSkladem 1 ks
What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...
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Knihapevná vazba571 KčSkladem 1 ks
This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...
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Knihabrožovaná vazba618 KčSkladem 2 ks
When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne...
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Knihapevná vazba607 KčSkladem 1 ks
You know you need to get the word out. But where do you start? How do you keep track of everything? Don't work harder—work smarter. The key is to stay organized and focused through solid project management skills...
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Knihabrožovaná vazba1 849 KčDo 4 – 7 dnů
This book will change the way you think about persuasion, and have you closing deals in no time...
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Knihabrožovaná vazba278 KčSkladem 1 ks
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank...
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Knihabrožovaná vazba1 334 KčVíce než 30 dní
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers...
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Knihapevná vazba533 KčSkladem 1 ks
How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble...
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Knihabrožovaná vazba1 388 KčSkladem 2 ks
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities...
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Knihabrožovaná vazba704 KčVíce než 30 dní
If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, The Ultimate Marketing and PR Book is a dynamic collection of tools, techniques, and strategies for success...
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Knihabrožovaná vazba378 KčSkladem 1 ks
Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star...
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Knihabrožovaná vazba326 KčSkladem 3 ks
In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its value to marketing...
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