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Záhadná oběť - Robert Bryndza, Cosmopolis, 2024

Knihy o byznysu a managementu

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How Brands Grow - Byron Sharp, Oxford University Press, 2010
How Brands Grow 
EN

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...


Ogilvy on Advertising - David Ogilvy, Welbeck, 2007
 
Ogilvy on Advertising - David Ogilvy, Welbeck, 2023
Ogilvy on Advertising 
EN

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate...


Branding that Means Business - Matt Johnson, Tessa Misiaszek, Economist Books, 2022
Branding that Means Business 
EN

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...


Buyology - Martin Lindstrom, Broadway Books, 2010
Buyology 
EN

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...


.eu domain name=.eu doména - Přemysl Raban, Marie Moravcová a kol., C. H. Beck, 2006
.eu domain name=.eu doména

Tato příručka má za úkol přiblížit způsoby, formy a pravidla, jimiž se řídí vztahy při registraci a sporech o oprávněnost registrace doménových jmen v doméně nejvyšší úrovně .eu...


Stands and Product Display, Links, 2007
Stands and Product Display 
EN

The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...


One Show Volume 29, Rockport, 2008
One Show Volume 29 
EN

Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...


The Law of Copyright and the Internet - Mihály Ficsor, Oxford University Press, 2002
The Law of Copyright and the Internet 
EN

This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...


Bad Blood - John Carreyrou, Picador, 2018
Bad Blood 
EN
Martinus.cz
Martinusačka doporučuje 5

The full inside story of the breathtaking rise and shocking collapse of Theranos, the multibillion-dollar biotech startup, by the prize-winning journalist who first broke the story and pursued it to the end, ...


All-American Ads of the 80s - Steven Heller, Jim Heimann, Taschen, 2022
All-American Ads of the 80s 
EN

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...


Adland - Mark Tungate, Kogan Page, 2013
Adland 
EN

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts...


Badvertising - Andrew Simms, Leo Murray, Pluto, 2023
Badvertising 
EN

Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...


Advertising Now! Online - Julius Wiedemann, Taschen, 2007
Advertising Now! Online 
EN

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...


Brand it Like Serhant - Ryan Serhant, Nicholas Brealey Publishing, 2024
Brand it Like Serhant 
EN

Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...


The Fall of PR and the Rise of Advertising - Stefan Engeseth, Engeseth, 2009
The Fall of PR and the Rise of Advertising 
EN

Move business forward and drag Top Management along with you! Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged...


Guerrilla Marketing - Jay Conrad Levinson, Piatkus, 2007
Guerrilla Marketing 
EN

First published in 1983, Jay Levinson`s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it....


Purple Cow - Seth Godin, Penguin Books, 2005
Purple Cow 
EN

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...


Mid-Century Ads - Steven Heller, Taschen, 2023
Mid-Century Ads 
EN

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and...


Emotion By Design - Greg Hoffman, Twelve, 2022
 
Emotion by Design - Greg Hoffman, Penguin Books, 2023
Emotion By Design 
EN

Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns...



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