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144 produktů
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...
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Knihapevná vazba1 108 KčPředobjednávka,
vychází pozítří
Discover the full potential of your ideas and make powerful, meaningful improvements in your work and life by Building a Second Brain. For the first time in history, we have instantaneous access to the world's knowledge...
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Knihabrožovaná vazba276 KčVíce než 30 dní
- Jan Kříž
- kolektiv
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Knihabrožovaná vazba147 KčDo 12 – 17 dnů
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...
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Knihapevná vazba936 KčSkladem > 5 ks
Millions of highly effective people have become more successful by understanding the simple fact that 80% of your results come from 20% of your efforts. All you have to do is identify the 20 percent that leads to 80 percent. The 80/20 Principle shows...
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Knihabrožovaná vazba389 KčSkladem 5 ks
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná vazba811 KčSkladem > 5 ks
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...
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Knihabrožovaná vazba284 KčVíce než 30 dní
It's time to leapfrog the only hurdle between you and a million-dollar company...
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Knihabrožovaná vazba462 KčSkladem 4 ks
Monografie se zaměřuje na jeden z hlavních prvků v oblasti managementu znalostí, a tím je transfer znalostí a řízení transferu znalostí. Předmětem zájmu je významný zdroj znalostí pro cestovní ruch, kterým...
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Knihabrožovaná vazba189 KčSkladem 2 ks
In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret...
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Knihapevná vazba611 KčVíce než 30 dní
The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game?
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Knihabrožovaná vazba372 KčVíce než 30 dní
From a Stripe and Google executive, a practical guide to company building and scaling the most important resource it has: its people...
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Knihapevná vazba630 KčSkladem 4 ks
Why do some products take off? And what can we learn from them? The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem...
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Knihabrožovaná vazba457 KčSkladem 1 ks
In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other ...
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Knihapevná vazba785 KčVíce než 30 dní
In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...
An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it...
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Knihabrožovaná vazba399 KčSkladem 3 ks
This is not a book about business strategy. Strategy changes like the seasons. This is a book about something much more permanent...
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Knihabrožovaná vazba416 KčVíce než 30 dní
Around the globe, people are facing the same problem - that we are born as individuals but are forced to conform to the rules of society if we want to succeed. To see our uniqueness expressed in our achievements, we must first learn the rules ...
- Marie Moravcová
- Přemysl Raban
- kolektiv
Tato příručka má za úkol přiblížit způsoby, formy a pravidla, jimiž se řídí vztahy při registraci a sporech o oprávněnost registrace doménových jmen v doméně nejvyšší úrovně .eu...
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Knihabrožovaná vazbaVyprodané
The way we work is broken. It takes forever to get anything done. Meetings and emails are incessant. Bureaucracy stifles talent and creativity. After decades of management theory and multiple waves of technological and societal change, is this really ...
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Knihabrožovaná vazba410 KčVíce než 30 dní
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