Knihy o byznysu a managementu

Doing well with money isn't necessarily about what you know. It's about how you behave. And behavior is hard to teach, even to really smart people...

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Napoleon Hill, America's most beloved motivational author, devoted 25 years to finding out how the wealthy became that way. After interviewing over 500 of the most affluent men and women of his time, he uncovered the secret to great wealth based ...

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In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

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• Přečtenávýborný stav
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An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it...

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Jim Simons is the greatest moneymaker in modern financial history. His record bests those of legendary investors, including Warren Buffett, George Soros and Ray Dalio. Yet Simons and his strategies are shrouded in mystery...

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Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star...

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This is the biography of one of the titans of financial history over the last fifty years...

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What if you could learn how to expect the unexpected? In business, like in life, foresight is crucial for avoiding pitfalls and disaster - and yet it's something we spend nearly no time developing...

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The world of finance is on the cusp of a major disruption that will affect corporations, bankers, states―indeed, all of us. As Eswar Prasad makes clear, the end of physical cash will fundamentally rewrite how we live...

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Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

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Financial technology is rapidly changing and shaping financial services and markets. These changes are considered making the future of finance a digital one...

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For Rupert Russell, the shock of the Trump-Brexit victories was only the latest in a decade full of them: the unstoppable war in Syria, huge migrant flows into Europe, beheadings in Iraq, children caged at the US border...

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This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...

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A bold history of the rise of central banks, showing how institutions designed to steady the ship of global finance have instead become as destabilizing as they are dominant...

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When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne...

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  599 Kč

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We all want financial freedom. But we also know just how much pressure the subject of money exerts on us, and many of us feel our personal finances are out of control...

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Take control of your personal finances with this concise, timely and indispensable guide, from acclaimed money expert Laura Whateley. Ten years on from the financial crash, and we are still bad with money.We press 'cash only' at ATMs, and accept that we'l

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The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy. But how do leaders become strategists...

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What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...

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Shortlisted for the Financial Times & McKinsey Business Book of the Year Award. Meet the billionaire traders who supply the world with oil, metal and food. You've probably never heard of them...

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  278 Kč

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