Knihy o byznysu a managementu

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná vazba
  774 Kč

  Skladem 5 ks

Doing well with money isn't necessarily about what you know. It's about how you behave. And behavior is hard to teach, even to really smart people...

• Knihabrožovaná vazba
  430 Kč

  Skladem > 5 ks

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

• Knihabrožovaná vazba
  300 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  214 Kč

  Skladem

Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star...

• Knihabrožovaná vazba
  317 Kč

  Skladem 1 ks

Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

• Knihapevná vazba
  593 Kč

  Skladem 1 ks

Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...

• Knihabrožovaná vazba
  461 Kč

  Skladem 1 ks

Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns...

• Knihapevná vazba
  567 Kč

  Skladem 1 ks

This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...

• Knihabrožovaná vazba
  682 Kč

  Skladem 1 ks

When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne...

• Knihapevná vazba
  599 Kč

  Skladem 1 ks

What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...

• Knihapevná vazba
  571 Kč

  Skladem 1 ks

How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble...

• Knihabrožovaná vazba
  1 473 Kč

  Skladem 2 ks

This book will change the way you think about persuasion, and have you closing deals in no time...

• Knihabrožovaná vazba
  303 Kč

  Skladem 1 ks

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers...

• Knihapevná vazba
  529 Kč

  Skladem 1 ks

It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...

• Přečtenámírně opotřebovaná
  496 Kč

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If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, The Ultimate Marketing and PR Book is a dynamic collection of tools, techniques, and strategies for success...

• Knihabrožovaná vazba
  378 Kč

  Skladem 1 ks

Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love...

• Knihabrožovaná vazba
  398 Kč

  Skladem 1 ks

The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world’s biggest brands...

• Knihabrožovaná vazba
  787 Kč

  Skladem 2 ks