Knihy o byznysu a managementu

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  774 Kč

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Doing well with money isn't necessarily about what you know. It's about how you behave. And behavior is hard to teach, even to really smart people...

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  430 Kč

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In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

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  300 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  214 Kč

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Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star...

• Knihabrožovaná vazba
  317 Kč

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Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

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  593 Kč

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This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...

• Přečtenávýborný stav
  516 Kč

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What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...

• Knihapevná vazba
  571 Kč

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This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...

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  682 Kč

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When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne...

• Knihapevná vazba
  599 Kč

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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...

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  303 Kč

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Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and...

• Knihabrožovaná vazba
  698 Kč

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The new edition of the book readers call the bible for advertising...

• Knihabrožovaná vazba
  583 Kč

  Skladem 1 ks

The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson ...

• Přečtenávýborný stav
  326 Kč

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• Knihabrožovaná vazba
  642 Kč

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Finbar Dolan is lost and lonely. Except he doesn't know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, ...

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  295 Kč

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In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers...

• Knihapevná vazba
  529 Kč

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Binge watching. The trendsetters and triumphs of the TV boom. Their names are Walter White, Birgitte Nyborg and Don Draper and they are the stars of a cultural revolution. In the last decade, shows like Breaking Bad, ...

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  1 652 Kč

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How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble...

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  1 473 Kč

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This book will change the way you think about persuasion, and have you closing deals in no time...

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  303 Kč

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It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...

• Přečtenámírně opotřebovaná
  496 Kč

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If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, The Ultimate Marketing and PR Book is a dynamic collection of tools, techniques, and strategies for success...

• Knihabrožovaná vazba
  378 Kč

  Skladem 1 ks