Knihy o byznysu a managementu

Doing well with money isn't necessarily about what you know. It's about how you behave. And behavior is hard to teach, even to really smart people...

• Knihabrožovaná vazba
  430 Kč

  Skladem > 5 ks

In a time of increasing inequality, when high-frequency traders and hedge-fund managers seem to tower over the average investor, Burton G. Malkiel's classic and gimmick-free investment guide is now more necessary than ever...

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  493 Kč

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Napoleon Hill, America's most beloved motivational author, devoted 25 years to finding out how the wealthy became that way. After interviewing over 500 of the most affluent men and women of his time, he uncovered the secret to great wealth based ...

• Knihabrožovaná vazba
  354 Kč

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In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

• Knihabrožovaná vazba
  300 Kč

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• Přečtenávýborný stav
  214 Kč

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An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it...

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  399 Kč

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Look around you - what do you see? You may discover to your surprise that the people who are most at peace with money are the ones who walk nimbly between having too little and having too much...

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  266 Kč

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Jim Simons is the greatest moneymaker in modern financial history. His record bests those of legendary investors, including Warren Buffett, George Soros and Ray Dalio. Yet Simons and his strategies are shrouded in mystery...

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  309 Kč

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Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star...

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  317 Kč

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Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

• Knihapevná vazba
  593 Kč

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What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...

• Knihapevná vazba
  571 Kč

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This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...

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  682 Kč

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When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne...

• Knihapevná vazba
  599 Kč

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We all want financial freedom. But we also know just how much pressure the subject of money exerts on us, and many of us feel our personal finances are out of control...

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  618 Kč

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Humans invented money from nothing, so why can't we live without it? And why does no one understand what it really is? In this lively tour through the centuries, Jacob Goldstein charts the story of this paradoxical commodity, exploring where money came fr

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  301 Kč

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How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble...

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  1 473 Kč

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We all depend on money every day. But almost none of us understand it...

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  305 Kč

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On 2 November 2023, in one of the largest fraud trials in history, Sam Bankman-Fried was found guilty of stealing billions of dollars from the customers of his crypto-exchange, FTX...

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  423 Kč

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This book will change the way you think about persuasion, and have you closing deals in no time...

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  303 Kč

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In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers...

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  529 Kč

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Ide o publikáciu autorov Marcela Pecníka a Tomáša Novanského, zaoberajúca sa peňažnou reformou v roku 1953, ktorá natrvalo zasiahla životy ľudí a stala sa jednou z najzávažnejších ...

• Přečtenávýborný stav
  217 Kč

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