Knihy o byznysu a managementu

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná vazba
  774 Kč

  Skladem 5 ks

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate...

• Knihabrožovaná vazba
  410 Kč

  Více než 30 dní

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

• Knihabrožovaná vazba
  300 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  214 Kč

  Skladem

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

• Knihabrožovaná vazba
  473 Kč

  Do 9 – 14 dnů

Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...

• Knihabrožovaná vazba
  443 Kč

  Skladem 1 ks

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...

• Přečtenávýborný stav
  516 Kč

  Skladem

Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

• Knihapevná vazba
  593 Kč

  Skladem 1 ks

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...

• Knihapevná vazba
  713 Kč

  Více než 30 dní

First published in 1983, Jay Levinson`s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it....

• Knihabrožovaná vazba
  520 Kč

  Více než 30 dní

Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns...

• Knihapevná vazba
  567 Kč

  Skladem 1 ks

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...

• Knihabrožovaná vazba
  303 Kč

  Skladem 2 ks

The new edition of the book readers call the bible for advertising...

• Knihabrožovaná vazba
  583 Kč

  Skladem 1 ks

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and...

• Knihabrožovaná vazba
  625 Kč

  Skladem 1 ks

The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques...

• Knihabrožovaná vazba
  642 Kč

  Skladem 2 ks
• Přečtenávýborný stav
  326 Kč

  Skladem

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous...

• Knihapevná vazba
  490 Kč

  Více než 30 dní

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be...

• Knihabrožovaná vazba
  538 Kč

  Více než 30 dní

Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love...

• Knihabrožovaná vazba
  389 Kč

  Skladem 1 ks

It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...

• Přečtenámírně opotřebovaná
  496 Kč

  Skladem

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws...

• Knihabrožovaná vazba
  544 Kč

  Více než 30 dní

Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure...

• Knihabrožovaná vazba
  418 Kč

  Více než 30 dní