Knihy o byznysu a managementu

Doing well with money isn't necessarily about what you know. It's about how you behave. And behavior is hard to teach, even to really smart people...

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  430 Kč

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná vazba
  774 Kč

  Skladem 5 ks

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate...

• Knihabrožovaná vazba
  410 Kč

  Více než 30 dní

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

• Knihabrožovaná vazba
  300 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  214 Kč

  Skladem

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

• Knihabrožovaná vazba
  473 Kč

  Do 9 – 14 dnů

Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star...

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  317 Kč

  Skladem 2 ks

Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...

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  1 367 Kč

  Více než 30 dní

Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made...

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  410 Kč

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The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...

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  1 454 Kč

  Více než 30 dní

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...

• Přečtenávýborný stav
  516 Kč

  Skladem

Why are you struggling to grow your business when everyone else seems to be crushing their goals...

• Knihapevná vazba
  585 Kč

  Do 3 – 7 dnů

Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

• Knihapevná vazba
  593 Kč

  Skladem 1 ks

From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success...

• Knihabrožovaná vazba
  474 Kč

  Do 3 – 7 dnů

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...

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  713 Kč

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First published in 1983, Jay Levinson`s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it....

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  520 Kč

  Více než 30 dní

Move business forward and drag Top Management along with you! Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged...

• Knihabrožovaná vazba
  386 Kč

  Více než 30 dní

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...

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  303 Kč

  Skladem 2 ks

What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...

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  571 Kč

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This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...

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  682 Kč

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The new edition of the book readers call the bible for advertising...

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  583 Kč

  Skladem 1 ks