Knihy o byznysu a managementu

World expert Bent Flyvbjerg and bestselling author Dan Gardner reveal the secrets to successfully planning and delivering ambitious projects on any scale...

• Knihabrožovaná vazba
  328 Kč

  Skladem > 5 ks

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná vazba
  774 Kč

  Skladem 5 ks

Help transform your business and innovate like the world's top tech companies! In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model..

• Knihapevná vazba
  692 Kč

  Skladem 1 ks

What you are today is not important... for in this runaway bestseller you will learn how to change your life by applying the secrets you are about to discover in the ancient scrolls...

• Kniha
  240 Kč

  Do 24 – 29 dnů

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate...

• Knihabrožovaná vazba
  410 Kč

  Více než 30 dní

Between the theories of business school and the real world of business, there is still a gap - one that can only be filled by experience, helped by the knowledge of someone who has already done it...

• Knihabrožovaná vazba
  289 Kč

  Skladem 3 ks

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

• Knihabrožovaná vazba
  473 Kč

  Do 9 – 14 dnů

Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...

• Knihapevná vazba
  1 367 Kč

  Více než 30 dní

The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...

• Knihapevná vazba
  1 454 Kč

  Více než 30 dní

Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...

• Knihabrožovaná vazba
  443 Kč

  Skladem 1 ks

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...

• Přečtenávýborný stav
  516 Kč

  Skladem

Empty shelves, petrol station queues and energy shortages: crises more familiar to those who lived through the 1960s and 1970s have now become a reality for many as global shipping times are squeezed...

• Knihabrožovaná vazba
  407 Kč

  Skladem 1 ks

Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

• Knihapevná vazba
  593 Kč

  Skladem 1 ks

A guide to the next generation of retail businesses. Meet the innovators and entrepreneurs who run shops, and learn how you can too...

• Knihapevná vazba
  1 161 Kč

  Skladem 1 ks

The world of finance is on the cusp of a major disruption that will affect corporations, bankers, states―indeed, all of us. As Eswar Prasad makes clear, the end of physical cash will fundamentally rewrite how we live...

• Knihabrožovaná vazba
  601 Kč

  Skladem 1 ks

Financial technology is rapidly changing and shaping financial services and markets. These changes are considered making the future of finance a digital one...

• Knihabrožovaná vazba
  1 275 Kč

  Skladem 1 ks

More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process....

• Knihabrožovaná vazba
  803 Kč

  Do 3 – 7 dnů

Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work ― every day, in real-world selling situations..

• Knihabrožovaná vazba
  556 Kč

  Do 14 – 19 dnů

From the bestselling author of Talk Like TED, renowned communications coach Carmine Gallo reveals the leadership secrets of Amazon founder Jeff Bezos - and gives you the tools to master them yourself...

• Knihabrožovaná vazba
  305 Kč

  Více než 30 dní

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...

• Knihapevná vazba
  713 Kč

  Více než 30 dní