This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná vazba774 KčSkladem 5 ks
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate...
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Knihabrožovaná vazba410 KčVíce než 30 dní
How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...
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Knihabrožovaná vazba473 KčDo 9 – 14 dnů
This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...
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Přečtenávýborný stav516 KčSkladem
Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...
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Knihapevná vazba593 KčSkladem 1 ks
With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...
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Knihapevná vazba713 KčVíce než 30 dní
First published in 1983, Jay Levinson`s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it....
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Knihabrožovaná vazba520 KčVíce než 30 dní
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...
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Knihabrožovaná vazba303 KčSkladem 2 ks
The new edition of the book readers call the bible for advertising...
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Knihabrožovaná vazba583 KčSkladem 1 ks
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and...
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Knihabrožovaná vazba625 KčSkladem 1 ks
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous...
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Knihapevná vazba490 KčVíce než 30 dní
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques...
It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...
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Přečtenámírně opotřebovaná496 KčSkladem
With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that mak
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Knihabrožovaná vazba498 KčVíce než 30 dní
Account planning exists for the sole purpose of creating advertising that truly connects with consumers...
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Knihapevná vazba1 082 KčDo 18 – 23 dnů
Přečtete na zařízeních:
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Přečtete na:
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- Smartphone či tablet s podporovanou aplikací
- Počítač s podporovanou aplikací
Nepřečtete na:
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