V anglickém jazyku knihy o byznysu a managementu od nakladatelství John Wiley & Sons - strana 4 z 6

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship...

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This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition....

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The Visual Guide to Elliott Wave Trading is an in-depth, easy-to-use guide to trading the financial markets with the Elliott Wave Principle. In many ways this book picks up where Frost & Prechter's classic ...

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Create, manage, and measure innovation...

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The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson ...

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Discover great ways to engage your customers through the social web Social CRM is an evolving tool to...

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A fresh, effective, and enduring way to lead starting with your next interaction Most leaders feel the inevitable interruptions in their jam-packed days are troublesome. But in TouchPoints, Conant and Norgaard argue that these and every point...

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The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power more information, more at stake, and more control over the sales process than any time in history. Technology is bringing disruptive change at...

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As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, ...

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Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after ...

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Proven guidance for expertly using analytics in fraud examinations, financial analysis, auditing and fraud prevention Fraud Analytics thoroughly reveals the elements of analysis that are used in today's fraud examinations, fraud investigations, ...

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Why do so many business books feel useless the moment they come in contact with your day job? ...

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Are you too busy to lead your team effectively? ...

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As global warming takes center stage in the public and private sectors, new debates on the future of energy markets and electricity generation have emerged around the world...

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In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late ...

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Give your business the edge with crowd-power! Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their ...

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Why are some people more successful than others? Self-confidence! What one great goal would you set if you knew you could not fail? What wonderful things would you want to do with your life if you were guaranteed success in anything you attempted?...

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More than two generations ago, the venture capital community – VCs, business angels, incubators and others – convinced the entrepreneurial world that writing business plans and raising venture capital...

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Experience the transformative power of creative rituals in the workplace. Rituals for Work shows us how creative rituals can make our personal and business lives more meaningful and rewarding...

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A groundbreaking book that explores the theory and practice of leading in the creative workplace. Leadership in the Creative Industries is a much-needed guide to the theory and practice of the creative leadership skills that are...

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