V anglickém jazyku knihy o byznysu a managementu - strana 114 z 114

Business Benchmark is a brand new 3 level Business English course for BEC or BULATS exams and can also be used independently of these exams for general Business English courses...

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Newly updated to include information for the UK, The Carrot Principle illustrates how ordinary organizations have made themselves extraordinary through the use of strategic employee recognition...

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Part of the Greatest Hits series, this is an essential resource which utilizes a effective dual approach to mastering the best ideas of modern marketing ...

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INTRODUCTORY ECONOMETRICS: A MODERN APPROACH, 4e International Edition illustrates how empirical researchers think about and apply econometric methods in real-world practice...

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Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing....

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The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, ...

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The 19th annual edition of the Epica Book contains more than 900 print ads, television commercials, publications, direct marketing operations, packaging design projects and interactive entries honoured in the 2005/06 Epica awards...

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The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success...

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A Brand Apart offers case studies of these and other famous brands and explores how their brand images were built using a combination of savvy marketing, brilliant advertising and groundbreaking design...

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Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right...

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This book takes all the logos that were in Rockport Publisher's best-seller, "LogoLounge" and collects them in one small, neat, pictorial handbook for easy reference...

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56 new projects present the new trends in Lobby Design all over the world. The lobby is a passing place, a transitory space...

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The philosophy of kaizen, which simply means continuous improvement, needs to adopted by any organization seeking to implement lean improvements that go beyond cost cutting. Kaizen events are opportunities to make focused changes in the workplace...

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Discusses the importance of financial education and offers advice for using financial literacy to increase wealth...

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Six Billion Shoppers takes readers on an exciting and colourful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike...

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An extraordinarily candid personal account of the ups and downs wrought by money, We Need To Talk About Money is a vital exploration of stories and issues that will be familiar to most. This is a book about...

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An in–depth look at how to create and use key performance indicators (KPIs), from the King of KPIs – now updated and expanded! ...

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User Friendly is a must-read for anyone who loves well-designed products-and for the innovators aspiring to make them. It seems like magic when some new gadget seems to know what we want before we know ourselves...

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  349 Kč

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This book is about what happened when a business leader decided not to bury his head in the sand about climate change; when he found the conversation with his kids about floods from melting ice caps too painful...

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  vychází 6. 6. 2024

In the days when Columbus sailed the ocean and Da Vinci painted the Mona Lisa, a German banker named Jacob Fugger became the richest man in history. Fugger lived in Germany at the turn of the sixteenth century, the grandson of a peasant...

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