David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate...
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Knihabrožovaná vazba410 KčVíce než 30 dní
In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...
Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...
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Knihabrožovaná vazba443 KčSkladem 1 ks
The new edition of the book readers call the bible for advertising...
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Knihabrožovaná vazba583 KčSkladem 1 ks
Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns...
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Knihapevná vazba567 KčSkladem 1 ks
From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be...
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Knihabrožovaná vazba538 KčVíce než 30 dní
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities...
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Knihabrožovaná vazba704 KčVíce než 30 dní
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws...
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Knihabrožovaná vazba544 KčVíce než 30 dní
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...
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Knihapevná vazba1 108 KčDo 16 – 17 dnů
The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world’s biggest brands...
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Knihabrožovaná vazba787 KčSkladem 2 ks
Harness the power of employee influence and create enthusiastic brand advocates...
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Knihabrožovaná vazba633 KčVíce než 30 dní
Showcasing remarkable and memorable branding projects crafted with limited resources and a shoestring budget, Start from Scratch celebrates the ambitious businesses and entrepreneurs that create bold narratives on a small scale...
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Knihapevná vazba1 135 KčPřipravujeme,
vychází 31. 12. 2029
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