David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate...
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Knihabrožovaná vazba410 KčVíce než 30 dní
In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...
Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...
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Knihabrožovaná vazba443 KčSkladem 1 ks
Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...
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Knihapevná vazba593 KčSkladem 1 ks
The new edition of the book readers call the bible for advertising...
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Knihabrožovaná vazba583 KčSkladem 1 ks
Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns...
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Knihapevná vazba567 KčSkladem 1 ks
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...
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Knihapevná vazba1 108 KčDo 16 – 17 dnů
Harness the power of employee influence and create enthusiastic brand advocates...
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Knihabrožovaná vazba633 KčVíce než 30 dní
The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world’s biggest brands...
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Knihabrožovaná vazba787 KčSkladem 2 ks
Showcasing remarkable and memorable branding projects crafted with limited resources and a shoestring budget, Start from Scratch celebrates the ambitious businesses and entrepreneurs that create bold narratives on a small scale...
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Knihapevná vazba1 135 KčPřipravujeme,
vychází 31. 12. 2029
The Tipping Point is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder...
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