Odborné a naučné knihy

• Knihabrožovaná vazba
  147 Kč

  Do 9 – 14 dnů

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná vazba
  774 Kč

  Skladem 5 ks

Little Book of Prada is the pocket-sized and beautifully illustrated story of the legendary fashion house. Understated elegance and luxury, technologically advanced fabrics and sublime originality of design are all hallmarks of the House of Prada...

• Knihapevná vazba
  379 Kč

  Skladem 4 ks

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate...

• Knihabrožovaná vazba
  410 Kč

  Více než 30 dní

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

• Knihabrožovaná vazba
  300 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  214 Kč

  Skladem

When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated...

• Knihapevná vazba
  686 Kč

  Skladem 3 ks

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

• Knihabrožovaná vazba
  473 Kč

  Do 9 – 14 dnů

Tato příručka má za úkol přiblížit způsoby, formy a pravidla, jimiž se řídí vztahy při registraci a sporech o oprávněnost registrace doménových jmen v doméně nejvyšší úrovně .eu...

• Knihabrožovaná vazba
  Vyprodané

This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...

• Knihapevná vazba
  7 273 Kč

  Více než 30 dní

Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...

• Knihapevná vazba
  1 367 Kč

  Více než 30 dní

Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...

• Knihabrožovaná vazba
  443 Kč

  Skladem 1 ks

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last...

• Knihapevná vazba
  758 Kč

  Více než 30 dní

The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...

• Knihapevná vazba
  1 454 Kč

  Více než 30 dní

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...

• Přečtenávýborný stav
  516 Kč

  Skladem
• Knihaflexi vazba
  Vyprodané

Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

• Knihapevná vazba
  593 Kč

  Skladem 1 ks

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...

• Knihapevná vazba
  713 Kč

  Více než 30 dní

Move business forward and drag Top Management along with you! Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged...

• Knihabrožovaná vazba
  386 Kč

  Více než 30 dní

First published in 1983, Jay Levinson`s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it....

• Knihabrožovaná vazba
  520 Kč

  Více než 30 dní

Synonymous with fine craftsmanship and understated elegance, the House of Bottega Veneta is the go-to brand for those who love effortless chic...

• Knihapevná vazba
  468 Kč

  Skladem 2 ks

Tiffany & Co.: The Story Behind the Style is a beautifully illustrated, handbag-sized visual history of one of the world's most iconic brands...

• Knihapevná vazba
  420 Kč

  Skladem 1 ks