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209 produktů
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to ...
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Knihabrožovaná vazba657 KčVíce než 30 dní
Even bad code can function. But if code isn’t clean, it can bring a development organization to its knees. Every year, countless hours and significant resources are lost because of poorly written code...
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Knihabrožovaná vazba1 369 KčSkladem 1 ks
The long-anticipated revision of ArtificialIntelligence: A Modern Approach explores the full breadth and depth of the field of artificial intelligence (AI). The 4th Edition brings readers up to date on the latest technologies...
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Knihabrožovaná vazba1 869 KčSkladem 2 ks
The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing...
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Knihabrožovaná vazba1 195 KčSkladem 2 ks
For more than 20 years, readers have delighted in Charles Petzold's illuminating story of the secret inner life of computers, and now he has revised it for this new age of computing...
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Knihabrožovaná vazba792 KčDo 23 – 28 dnů
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands ...
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Knihabrožovaná vazba707 KčSkladem 2 ks
Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design...
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Knihabrožovaná vazba1 179 KčDo 23 – 28 dnů
Biology: A Global Approach delivers a trusted, accurate, current, and pedagogically innovative experience that guides students to a true understanding of biology. The author team advances Neil Campbell’s vision of meeting and...
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Knihabrožovaná vazba1 612 KčVíce než 30 dní
The 3rd edition of this ever popular course combines some fantastic new materials with all the features that have made it a best seller...
Discover how to banish stress and negativity, rediscover your best self and become an inspirational leader – starting now...
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Knihabrožovaná vazba573 KčVíce než 30 dní
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map...
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Knihabrožovaná vazba672 KčVíce než 30 dní
From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice...
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Knihabrožovaná vazba1 227 KčDo 23 – 28 dnů
Authentic video material from FT.com with accompanying worksheets; All the listening texts available to view, providing truly authentic listening practice; ...
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Knihabrožovaná vazba976 KčDo 14 – 19 dnů
- R. Wayne Mondy
- kolektiv
Combining Theory & Practice: A Modern Guide to Human Resources Human Resource Management addresses the study of HR in a realistic, practical, and stimulating manner. Examples of how HR management is practiced in the ...
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Knihabrožovaná vazba2 597 KčVíce než 30 dní
C++ Primer Plus is a carefully crafted, complete tutorial on one of the most significant and widely used programming languages today. An accessible and easy-to-use self-study guide, this book is appropriate for both serious students of programming ...
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Knihakroužková vazba1 707 KčVíce než 30 dní
The second edition of this highly successful 'Principles of Business Economics' gives undergraduates, MBA students or aspiring managers a clear and concise text that covers all aspects of an introductory course in microeconomics...
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Knihabrožovaná vazba2 954 KčVíce než 30 dní
Based on methods developed - and proven – in business, this highly visual and practical book will show readers how to design, lead and run effective workshops.
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Knihabrožovaná vazba667 KčDo 23 – 28 dnů
Qualitative Research Methods - collection, organization, and analysis strategies. This text shows novice researchers how to design, collect, and analyze qualitative data and then present their results to the scientific community...
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Knihabrožovaná vazba2 079 KčVíce než 30 dní
Classic / American English. Uncas is the last of the Mohican Indians. He is with his father and Hawkeye when they meet Heyward. Heyward is taking the two young daughters of a British...
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Knihabrožovaná vazba223 KčDo 3 – 5 dnů
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