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Help transform your business and innovate like the world's top tech companies! In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model..

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  723 Kč

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The basic premise of Inspired is that the best tech companies create products in a manner very different from how most companies create products. The goal of the book is to share the techniques of the best companies....

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  588 Kč

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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises...

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  678 Kč

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An insider s guide to the coming philanthropic revolution Meet the next generation of big donors the Gen X and Millennial philanthropists who will be the most significant donors ever and will shape our world in profound ways. Hear them describe ...

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  818 Kč

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Long-Term Secrets to Short-Term Trading, 2nd Edition is updated for the post crisis landscape by the most recognized and popular technical analyst for the past four decades. This evergreen book provides the blueprint ...

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  2 935 Kč

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Praise for Managing the Millennials "If you're going to run a successful organization in the future, you'll have to learn how to manage the Millennial generation that thundering herd of young people whose numbers exceed the Baby Boomers...

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  575 Kč

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This fourth edition of the bestselling Spacecraft Systems Engineering title provides the reader with comprehensive coverage of the design of spacecraft and the implementation of space missions, across a wide spectrum...

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Each year, 6. 1 million kids aged 6 to 17 play soccer for more than 25 days a year, and each of their teams needs a coach. In many cases, the coach is a parent or adult volunteer who may not have any previous coaching (or even soccer) experience...

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice...

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  519 Kč

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Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement...

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  604 Kč

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How to attract, retain, and get the most from Generation Y employees A growing problem for many of today's businesses is the high turnover rate of Generation Y employees, also known as Millennials. In Keeping the Millennials, doctors Sujansky ...

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  679 Kč

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Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing...

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  611 Kč

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The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word...

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  1 802 Kč

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This dictionary is intended as a guide to the terminology used in a wide range of animal-related programmes of study including agriculture, animal care, animal management, animal production, animal welfare, ...

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  2 165 Kč

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Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, ...

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  626 Kč

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The new edition of the book readers call the bible for advertising...

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  583 Kč

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The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by...

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  861 Kč

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New York Times best-selling author Patrick Lencioni has written a dozen books that focus on how leaders can build teams and lead organizations. In The Motive, he shifts his attention toward helping them understand the importance of why they’re...

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  600 Kč

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A story of business transformation and a guide to creative strategies for designing a better business Written by Hartmut Esslinger, the founder of one of the world's foremost innovation firms, frog design, inc., A Fine Line reveals the secrets to...

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  869 Kč

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The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson ...

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  644 Kč

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