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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná vazba774 KčSkladem 5 ks
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate...
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Knihabrožovaná vazba410 KčVíce než 30 dní
How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...
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Knihabrožovaná vazba473 KčDo 9 – 14 dnů
Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...
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Knihapevná vazba1 367 KčVíce než 30 dní
The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...
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Knihapevná vazba1 454 KčVíce než 30 dní
Flash on English for Marketing & Advertising is specifically designed for those who are studying for a career in business with a strong focus on marketing strategies and advertising, or for company employees who need to improve their language skills...
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Knihabrožovaná vazba194 KčDo 23 – 28 dnů
This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...
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Přečtenávýborný stav516 KčSkladem
Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...
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Knihapevná vazba593 KčSkladem 1 ks
With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...
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Knihapevná vazba713 KčVíce než 30 dní
First published in 1983, Jay Levinson`s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it....
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Knihabrožovaná vazba520 KčVíce než 30 dní
Move business forward and drag Top Management along with you! Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged...
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Knihabrožovaná vazba386 KčVíce než 30 dní
If you've got talent, I can keep you from rolling an embarrassing string of gutter balls...
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Knihabrožovaná vazba1 114 KčVíce než 30 dní
Ben Goldacre's wise and witty bestseller, shortlisted for the Samuel Johnson Prize, lifts the lid on quack doctors, flaky statistics, scaremongering journalists and evil pharmaceutical corporations...
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Knihabrožovaná vazba305 KčVíce než 30 dní
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...
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Knihabrožovaná vazba303 KčSkladem 2 ks
The new edition of the book readers call the bible for advertising...
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Knihabrožovaná vazba583 KčSkladem 1 ks
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and...
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Knihabrožovaná vazba625 KčSkladem 1 ks
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous...
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Knihapevná vazba490 KčVíce než 30 dní
The average person sees about 10,000 commercial visuals a day. Yet, research shows we can only process about 1% of the visual information we encounter. If a picture is worth a thousand words, where does this excess leave us? ...
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Knihapevná vazba473 KčSkladem 2 ks
In today’s oversaturated visual landscape, the extremely important role of the logo in identifying a company and differentiating it from competitors can not be overstated...
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Knihabrožovaná vazba1 260 KčVíce než 30 dní
Coming up with fresh ideas for logo jobs can be a very difficult process...
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Knihapevná vazba453 KčVíce než 30 dní
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