S pevnou vazbou s červenou obálkou od nakladatelství Oxford University Press

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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Getting to grips with the overlapping geopolitical, economic, and political crises faced by Western democratic societies in the 2020s...

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