S pevnou vazbou v cizím jazyku knihy o marketingové komunikaci

An innovative, paradigm-shifting book that will captivate readers of Malcolm Gladwell, Daniel Pink, The Power of Habit, and Quiet. In his landmark book, Adam Grant illuminates why some people rise to the top of ...

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  762 Kč

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Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on...

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  460 Kč

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Islamic Branding and Marketing: Creating A Global Islamic Businessprovides a complete guide to building brands in the largest consumer market in the world...

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  1 094 Kč

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A former Senior VP of Apple shares how Steve Jobs motivated people to do the best work of their lives...

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  482 Kč

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Autorka sa vo svojej monografii zamerala na riešenie problému etiky v organizáciách, ktorá je veľmi diskutovanou témou v súčasnosti, vzhľadom na to, že sa očakáva podpora morálky v organizáciách, ako i rešpektovanie etického prístupu. Zámer autorky je spr

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  263 Kč

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Our world has always been built on bricks. A material used by societies as ancient as the Roman empire or Mesopotamia, brick is simple yet versatile, humble yet resilient, recognisable yet local...

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  1 220 Kč

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The very best of the past six years of Seth Godin`s acclaimed blog. 'Seth's Blog' has generated more than 2 million words since the late 1990s, sharing...

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  800 Kč

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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity...

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  826 Kč

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The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant...

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  762 Kč

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Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?...

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Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force...

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