S pevnou vazbou v anglickém jazyku knihy o byznysu a managementu od nakladatelství Routledge

Three quarters of our current electricity usage and transport methods are derived from fossil fuels and yet within two centuries these resources will dry up. Energy Economics covers the role of each fossil and renewable energy source in today’s world, ...

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  2 669 Kč

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Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective...

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  3 645 Kč

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This comprehensive volume seeks out ways in which those who are typically marginalized by, or excluded from, tourism can be brought into the industry in ways that directly benefit them. It addresses the central questions asked...

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  3 645 Kč

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Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence...

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  3 645 Kč

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This book presents critical insights and contemporary perspectives for exploring current trends, concerns and prospects of events tourism. It examines modern-day global issues facing the events and tourism industry, policymakers...

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  3 645 Kč

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There is a growing backlash against extractive and exploitative forms of tourism that have unleashed what some argue as unacceptable levels of change on local communities and environments. Examples include the rise of ‘overtourism’, the environmental...

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  3 712 Kč

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This book addresses the making and transforming of regions and territorial organisation, which are significant activities for policy makers and planners. It focuses on the regional, intermediate scale and gathers contributions...

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  4 021 Kč

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