Knihy
Forget 'fail fast, fail often'. This revolutionary book reveals how we get failure wrong - and how to get it right...
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Knihapevná vazba541 KčSkladem 2 ks
From a Stripe and Google executive, a practical guide to company building and scaling the most important resource it has: its people...
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Knihapevná vazba630 KčSkladem 4 ks
Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses...
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Knihapevná vazba729 KčSkladem 1 ks
The financial crisis of 2007–10 has presented a number of key policy challenges for those concerned with the long-term stability of the euro area. It has shown that price stability as provided by the European Central Bank is not enough to guarantee...
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Knihapevná vazba3 666 KčSkladem 1 ks
What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...
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Knihapevná vazba571 KčSkladem 1 ks
Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns...
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Knihapevná vazba567 KčSkladem 1 ks
A protože freelancing (neboli podnikání na volné noze) je celosvětový fenomén, který Robertova kniha rozebírá do větší hloubky i šíře než zahraniční tituly, rozhodli jsme se ji vydat také v angličtině a dalších jazycích. Půjde o nejodvážnější...
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Přečtenávýborný stav315 KčSkladem
This is not a book about business strategy. Strategy changes like the seasons. This is a book about something much more permanent...
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Knihapevná vazba527 KčSkladem 2 ks
The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy. But how do leaders become strategists...
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Knihapevná vazba468 KčSkladem 1 ks
How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era...
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Knihapevná vazba720 KčSkladem 1 ks
Nothing stays the same. The only constant we now face is change, and the demand for those who can grasp its opportunities has never been greater. Organisations today must learn to continuously adapt...
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Knihapevná vazba408 KčSkladem 2 ks
Inc. magazine calls it one of "the best, clearest guides to the numbers" on the market. Readers agree, saying it's exactly "what I need to know" and calling it a "must-read" for decision makers without expertise in finance...
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Knihapevná vazba621 KčSkladem 2 ks
More than two generations ago, the venture capital community – VCs, business angels, incubators and others – convinced the entrepreneurial world that writing business plans and raising venture capital...
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Knihapevná vazba560 KčSkladem 1 ks
Ditch your day job or set up your side project with this ultimate guide to starting and running your own creative business...
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Knihapevná vazba466 KčSkladem 2 ks
A soulful re-envisioning of what work and leadership can be, from the visionary mind of renowned author and thought leader, Seth Godin...
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Knihapevná vazba583 KčSkladem 1 ks
In today's competitive business landscape, the art of communication is more important than ever. It's essential to develop a deep awareness of not only what we say, but also how we deliver it, resulting in a message that is both credible and incredibly...
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Knihapevná vazba519 KčSkladem 1 ks
The New Political Capitalism bridges the gap between the reality of the relationship between politics and business, and the lack of familiarity of the business community, even at the most senior levels, with political thinking...
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Knihapevná vazba500 KčSkladem 2 ks
Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity...
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Knihapevná vazba729 KčSkladem 1 ks
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