S brožovanou vazbou od autora Philip Kotler

For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how...

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  2 268 Kč

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The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands...

• Knihabrožovaná vazba
  844 Kč

  Více než 30 dní