Knihy o byznysu a managementu

In this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement - to bring together a tribe of like-minded people and do amazing things...

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  354 Kč

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In this iconic bestseller, legendary business thinker and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often and quit without guilt...

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  370 Kč

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Prelomový prístup k marketingu, predaju a reklame. Či už ste zakladateľom technologického startupu, malým podnikateľom, alebo súčasťou veľkej korporácie, táto kniha vám môže pomôcť robiť prácu, na ktorú budete hrdí...

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  174 Kč

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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...

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  303 Kč

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Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward...

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  394 Kč

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The workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Paychecks no longer buy loyalty, happiness, and effort...

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  452 Kč

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With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that mak

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  507 Kč

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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: -What's your story? ...

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  478 Kč

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Chcete mať úspech v podnikaní, ale reklamy na vaše produkty už neprinášajú očakávaný efekt? Staňte sa fialovou kravou a odlíšte sa od stáda rovnako sfarbených, nudných kráv! Ponúknite pozoruhodný produkt alebo službu...

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