Microtrends

Mark J. Penn

Now, in MICROTRENDS, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified... Číst víc

Nakladatel: Twelve, 2009

Počet stran: 454

Now, in MICROTRENDS, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President ... Číst víc

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Now, in MICROTRENDS, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement.

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