Knihy o byznysu a managementu - strana 3 z 4

Creative Advertising unravels the creative processes behind some of the most original and effective campaigns of recent years...

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Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...

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  593 Kč

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In the Eighth Edition of this classic text on the financial history of bubbles and crashes, Robert McCauley joins with Robert Aliber in building on Charles Kindleberger's renowned work...

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  899 Kč

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Disasters are inherently hard to predict. But when catastrophe strikes, we ought to be better prepared than the Romans were when Vesuvius erupted or medieval Italians when the Black Death struck...

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  298 Kč

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Random House Business: Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell...

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Graphic design on “non-traditional” materials attracts both designers and consumers...

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It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...

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The definitive inside story of WeWork, its audacious founder, and the company's epic unravelling from the journalists who first broke the story wide open. In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy...

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Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and...

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  625 Kč

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The new edition of the book readers call the bible for advertising...

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  583 Kč

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A bold history of the rise of central banks, showing how institutions designed to steady the ship of global finance have instead become as destabilizing as they are dominant...

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  1 089 Kč

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Market-leading Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field...

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The Tipping Point is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder...

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Every graphic designer works diligently to make his or her creative impressions exceptional and long lasting...

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The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how...

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A far cry from the aggressive ads we’ve become used to, American print advertisements from the first two decades of the 20th century were almost shockingly pleasant...

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Almost three years after the appearance of Los Logos comes Dos Logos (the sequel!)...

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Experimental Formats 2 builds on the success of Experimental Formats, bringing the subject bang up to date...

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Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mould, even in old-fashioned businesses like banking or insurance...

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The 18th annual edition of the "Epica Book" contains more than 900 print ads, television commercials, publications, direct marketing operations, packaging design projects and interactive entries honoured in the 2004/05 Epica awards...

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