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38 produktů
Throughout my life I have achieved many remarkable things. In Screw It, Let's Do It, I will share with you my ideas and the secrets of my success, but not simply because I hope they'll help you achieve your individual goals...
In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...
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Knihabrožovaná vazba284 KčVíce než 30 dní
This book will change the way you think about persuasion, and have you closing deals in no time...
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Knihabrožovaná vazba303 KčSkladem 1 ks
Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star...
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Knihabrožovaná vazba318 KčSkladem 2 ks
If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, The Ultimate Marketing and PR Book is a dynamic collection of tools, techniques, and strategies for success...
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Knihabrožovaná vazba378 KčSkladem 1 ks
'This book presents a salient truth: every investor - no matter how large or small - has the power to help address our climate crisis and build a more sustainable world. Together, we can and must act now' Al Gore...
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Knihabrožovaná vazba379 KčVíce než 30 dní
Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made...
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Knihabrožovaná vazba410 KčVíce než 30 dní
Doing well with money isn't necessarily about what you know. It's about how you behave. And behavior is hard to teach, even to really smart people...
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Knihabrožovaná vazba430 KčSkladem > 5 ks
What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...
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Knihapevná vazba571 KčSkladem 1 ks
From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success...
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Knihabrožovaná vazba474 KčVíce než 30 dní
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers...
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Knihapevná vazba529 KčSkladem 1 ks
Why are you struggling to grow your business when everyone else seems to be crushing their goals...
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Knihapevná vazba586 KčVíce než 30 dní
Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it – from international flights to a vast array of goods we consume like there is no tomorrow...
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Knihapevná vazba593 KčSkladem 1 ks
When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne...
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Knihapevná vazba599 KčSkladem 1 ks
This book is about what happened when a business leader decided not to bury his head in the sand about climate change; when he found the conversation with his kids about floods from melting ice caps too painful...
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Knihapevná vazba641 KčPřipravujeme,
vychází 6. 6. 2024
In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its value to marketing...
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Knihapevná vazbaVyprodané
This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...
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Knihabrožovaná vazba683 KčSkladem 1 ks
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities...
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Knihabrožovaná vazba704 KčVíce než 30 dní
Responding to climate change is commonly understood as a financial challenge: What are the expected costs of the impacts of climate change? How much money is needed to reduce emissions to a safe level and to help people live in a changing climate? ...
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Knihabrožovaná vazba764 KčVíce než 30 dní
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