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Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

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  1 357 Kč

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  vychází 26. 5. 2024

Maximizing the trader’s state of mind is the key to successful results. Conflicts, contradictions and paradoxes in thinking can spell disaster for even a highly motivated, astute and well grounded trader...

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How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble...

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  1 388 Kč

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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications...

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  1 642 Kč

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You know you need to get the word out. But where do you start? How do you keep track of everything? Don't work harder—work smarter. The key is to stay organized and focused through solid project management skills...

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Market Leader uses authoritative authentic content from the Financial Times to build the professional language and skills needed to communicate in the modern world of business...

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  1 890 Kč

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King and Lawley's market-leading text offering the most critical, practical, and accessible approach to the subject...

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Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry...

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  2 970 Kč

  Více než 30 dní

“Rodinné a podnikateľské procesy v rodinnej firme nie je možné od seba odtrhnúť. Práve najexplicitnejším znakom rodinných podnikov je vzájomná závislosť firmy a rodiny. Vplyv rodiny na podnik je veľmi veľký....

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