Zlevněné na téma byznys knihy od nakladatelství John Wiley & Sons
There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author...
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The new edition of the book readers call the bible for advertising...
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The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant...
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Knihapevná vazba769 KčDo 15 – 16 dnů
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During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able...
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Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...
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Knihapevná vazba1 445 KčPředobjednávka,
vychází 26. 5. 2024
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