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53 produktů
Michael Armstrong and Stephen Taylor present a clearly laid out and no nonsense book for all students of Human Resources and HR managers. The new Armstrong's Handbook of Human Resource Management Practice ...
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Knihabrožovaná vazbaVyprodané
Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing....
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Knihabrožovaná vazbaVyprodané
Providing practical and applicable solutions to some of the most frequently encountered problems in the industry, this updated second edition of The Logistics and Supply Chain Toolkit offers revised tools that reflect the ...
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Knihabrožovaná vazbaVyprodané
The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, ...
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Knihabrožovaná vazbaVyprodané
This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration...
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Knihabrožovaná vazba1 552 KčVíce než 30 dní
Armstrong's Handbook of Human Resource Management is the classic text for all students and practitioners of HRM. Providing a complete resource for understanding and implementing HR in relation to the needs of the business as a whole, ...
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Knihabrožovaná vazbaVyprodané
The way an organization manages and disseminates its knowledge is key to informed business decision-making, effectiveness and competitive edge. The Knowledge Manager's Handbook takes you step by step through the processes needed to define ...
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Knihabrožovaná vazba1 431 KčVíce než 30 dní
As concern for the environment rises, companies are taking more account of the external costs of logistics-specifically those costs associated with climate change, air pollution, noise, vibration, and accidents...
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Knihabrožovaná vazba1 422 KčVíce než 30 dní
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students...
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Knihabrožovaná vazba1 368 KčVíce než 30 dní
A high-performing and cohesive leadership team is essential for organizational success...
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Knihabrožovaná vazba1 010 KčSkladem 1 ks
Projects and work environments are becoming increasingly complex, with more stakeholders, dispersed teams and an unprecedented rate of technological change...
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Knihabrožovaná vazba1 047 KčSkladem 1 ks
Offering comprehensive advice on all aspects of managing a warehouse, the third edition of Warehouse Management is an ideal guide and detailed reference book for anyone looking to gain a real insight into warehouse operations. It examines everything ...
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Knihabrožovaná vazbaVyprodané
Global consumption of raw materials currently goes beyond the earth's regenerative capacity, but the circular economy offers a more sustainable model which also provides new business opportunities...
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Knihabrožovaná vazba1 294 KčVíce než 30 dní
HR metrics and organizational people-related data are an invaluable source of information from which to identify trends and patterns in order to make effective business decisions. But HR practitioners often lack the statistical and analytical...
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Knihabrožovaná vazba1 226 KčVíce než 30 dní
Learning and Development (L&D) programmes are too often based on fads, the latest trends or learning designers' personal preferences without critical evaluation. Evidence-Informed Learning Design allows learning professionals to move away from this...
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Knihabrožovaná vazba1 043 KčSkladem 1 ks
Risk management is not just a topic for risk professionals. Managers and directors at all levels must be equipped with an understanding of risk and the tools and processes required to assess and manage it successfully...
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Knihabrožovaná vazba1 038 KčVíce než 30 dní
This introduction to coaching uses a four-step process which aims to make the development tool accessible to all. The formula gives readers an understanding of what to do and when to do it, so that they can coach other staff easily and with confidence...
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Knihabrožovaná vazbaVyprodané
Accounting for Non-Accountants guides non-specialists through the fundamental principles of accounting and finance. This book presents key, and often complex, concepts in a simple and understandable way designed to be accessible to those with little or...
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Knihabrožovaná vazba772 KčVíce než 30 dní
News and journalism are in the midst of upheaval. How does news publishing change when a newspaper sells as little as 300,000 copies but its website attracts 31 million visitors? These shifts are forcing assumptions and ...
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Knihabrožovaná vazba957 KčVíce než 30 dní
With employee wellbeing at the forefront, Wellbeing at Work is the succinct and practical guide to designing and implementing an effective strategy that will help reduce workplace stress and improve overall performance...
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Knihabrožovaná vazba953 KčSkladem 1 ks
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