KnihyOdborné a naučnéStrategic Management

Strategic Management

Garth Saloner
kolektiv

This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and... Číst víc

Nakladatel: Wiley-Blackwell, 2005

Počet stran: 442

Pevná vazba
Angličtina

8 356 Kč

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Více o knize

This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. The goal of the book is to provide insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective, and rewarding.

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