As part of the '60s fashion movement, Peter Golding's famous ACE boutique in London's Chelsea brought him into regular contact with the biggest names in rock 'n' roll, and he went on to create one of the most comprehensive collections of rock 'n' roll graphics in existence. Showcasing the cream of this collection, Rock Graphic Originals is packed with vibrant poster art, logos, stage set designs and promotional ephemera created for artists such as the Grateful Dead, Jimi Hendrix, Bob Dylan, Pink Floyd, The Doors, Bruce Springsteen, Eric Clapton, Kiss, The Who and Alice Cooper. Organized chronologically into three sections, the book presents the evolution of highly wrought psychedelic poster art from its beginnings in the Beat era to its culmination in the vast stage sets of 1980s stadium rock.Original drawings, studies, paintings, finished artwork and separated plates are shown side by side, revealing the complete process involved in creating each printed poster and logo, and giving extraordinary insight into the creative minds of design giants such as Rick Griffin, Stanley Mouse and Alton Kelley.