Lovemarks
The Future Beyond Brands
- Nakladatel
- powerHouse Books, 2005
- Počet stran
- 240
Kevin Roberts passionately believes that love is the way forward for business. Here he recounts the journey from products to trademarks to brands - and the urgency of taking the next step - to Lovemarks... Číst víc
- Pevná vazba
- Angličtina
608 Kč
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