Supported by the latest neuroscience, this book gives you hands-on advice on how to enhance your own creativity. You will find it an inspiring combination of theory, techniques, anecdotes and exercises to help you access better ideas and bigger breakthroughs. People who are good at having ideas are good at seeing connections. Could teaching people to see connections be a way to help them be more creative? Over the years, there’s a need for a book on creativity that complements the teaching of the creative process and tools and gives you a practical approach to how to enhance your innate ability to think creatively. This book as an opportunity to dispel the myth that creative talent is something possessed by a gifted minority. This is the opportunity to pass on ‘the secret’ of highly creative people to a much wider audience. It’s a chance to give others the knowledge, techniques, and training they need to enhance their own innate creativity and lead the way to fun, fulfillment, invention, innovation, and change. It’s a unique book that combines a very hands on and practical approach with a solid scholarly foundation.

This book gives you: