Na téma reklama v anglickém jazyku knihy o designu

The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display...

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  1 454 Kč

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Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design...

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  1 367 Kč

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Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and...

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  611 Kč

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In today’s oversaturated visual landscape, the extremely important role of the logo in identifying a company and differentiating it from competitors can not be overstated...

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  1 260 Kč

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Coming up with fresh ideas for logo jobs can be a very difficult process...

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  453 Kč

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The best-selling, international review of the year's most innovative works in visual communication, this annual features, in full colour, the winners of the toughest competition in the field—the Art Directors Club Annual Awards...

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  1 444 Kč

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In this collection of 20th-century alcohol and tobacco ads, we see how the marketing of these products spanned from the elegant to the offbeat...

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  591 Kč

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More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all of its own, but also as a defining element of popular culture...

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  1 643 Kč

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The One Show Annual, Volume 28 features all the best print, television, radio, design, and integrated advertising from the 2006 One Show...

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  1 974 Kč

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For all the popularity of e-commerce, store windows are still the most effective way of selling new product to consumers...

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  572 Kč

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This astonishing book of alphabets, emblems and logos brings together the editors’ own selection of alphabets and symbols from their two famous previous volumes...

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  878 Kč

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This title imagines, envisages and delivers the brands of the future...

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Graphic design on “non-traditional” materials attracts both designers and consumers...

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It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...

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  649 Kč

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Experimental Formats 2 builds on the success of Experimental Formats, bringing the subject bang up to date...

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Every graphic designer works diligently to make his or her creative impressions exceptional and long lasting...

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The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how...

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A far cry from the aggressive ads we’ve become used to, American print advertisements from the first two decades of the 20th century were almost shockingly pleasant...

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Almost three years after the appearance of Los Logos comes Dos Logos (the sequel!)...

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This unique manual contains hundreds of packaging ideas and ready-to-use designs...

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