Na téma reklama v anglickém jazyku knihy o motivaci a seberozvoji

How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

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If you've got talent, I can keep you from rolling an embarrassing string of gutter balls...

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Finally, answers to the question: How are big ideas born? Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time...

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Random House Business: Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell...

• Kniha
  Vyprodané

This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work...

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