Na téma značky v anglickém jazyku knihy o marketingu
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21 produktů
- Jan Kříž
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Knihabrožovaná vazba109 KčDo 7 – 11 dnů
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná vazba766 KčDo 3 – 7 dnů
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...
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Knihapevná vazba1 149 KčPředobjednávka,
vychází 26. 5. 2024
In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...
- Marie Moravcová
- Přemysl Raban
- kolektiv
Tato příručka má za úkol přiblížit způsoby, formy a pravidla, jimiž se řídí vztahy při registraci a sporech o oprávněnost registrace doménových jmen v doméně nejvyšší úrovně .eu...
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Knihabrožovaná vazbaVyprodané
This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...
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Knihapevná vazba7 273 KčDo 20 – 25 dnů
Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...
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Knihabrožovaná vazba451 KčSkladem 1 ks
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. The definitive introductory textbook for this crucial topic, ...
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Knihabrožovaná vazba1 507 KčVíce než 30 dní
ou don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, ...
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Knihabrožovaná vazba464 KčVíce než 30 dní
From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be...
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Knihabrožovaná vazba538 KčVíce než 30 dní
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws...
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Knihabrožovaná vazba496 KčVíce než 30 dní
A searchable database of 9,000 logos by keyword is available by subscription on the popular website, www.logolounge.com, launched in 2002 by author Bill Gardner...
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Knihapevná vazba1 337 KčVíce než 30 dní
How to acheive brand leadership in the modern marketplace — from the marketing genius who helped propel Nike and Starbucks beyond mere sneakers and coffee. What does it really take to succeed in business today? ...
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Knihabrožovaná vazba464 KčDo 20 – 25 dnů
This commentary deals with the history and development of the major international agreements affecting copyright and related rights, including the Berne Convention for the Protection of Literary and Artistic Works 1886-1970, ...
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Knihapevná vazba10 418 KčDo 20 – 25 dnů
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity...
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Knihapevná vazba826 KčVíce než 30 dní
The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world’s biggest brands...
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Knihabrožovaná vazba793 KčSkladem 2 ks
Tomorrow's business winners need two things: scale and agility. The answer to both is design. For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries....
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Knihabrožovaná vazbaVyprodané
It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...
Market-leading Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field...
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Knihapevná vazbaVyprodané
Je to jeden z nejvíce fascinujících příběhů o úspěchu ve světě techniky: Škoda spojuje tradici sto let staré značky automobilů s moderní image automobilového koncernu s globální působností. Cesta ilustrovaná četnými fotografiemi...
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Knihabrožovaná vazbaVyprodané
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