Bestsellery z kategórie: v anglickém jazyku knihy o marketingu

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

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  954 Kč

  Skladem 1 ks

In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, ...

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  827 Kč

  Do 15 – 20 dnů

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  767 Kč

  Do 3 – 6 dnů

What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how to create...

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  283 Kč

  Více než 30 dní

Packed with examples and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. No matter how much repeat business you get from loyal customers, the lifeblood of your business is...

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  460 Kč

  Skladem 1 ks

A reflection on the collaboration and knowledge of working project managers that provides the fundamentals of project management as they apply to a wide range of projects. This internationally recognized standard provides ...

• Přečtenámírně opotřebovaná
  893 Kč

  -59 %

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Decisions equal success — nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but...

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Make the most of your Warehouse Management implementation with this comprehensive guide. Based on SAP ERP 6.0, this new edition of the best-selling book is a reference to the ins and outs of Warehouse Management in SAP, ...

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Online Marketing for Lawyers: Website, Blog, & Social Media is a must have book for any lawyer who wants to successfully market their law firm in the 21st Century. By focusing on the three pillars of online marketing success, ...

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With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that mak

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  514 Kč

  Více než 30 dní

The aftermath of World War II brought unprecedented pride and prosperity to the American people. From Western Electric communication tools (for “the modern battle”) to Seagram’s whiskey (for “Men Who Plan Beyond Tomorrow”) to the...

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A compelling manifesto with the potential to change how we work and live.

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  322 Kč

  Skladem 2 ks

Publikace International Marketing je prvním anglicky psaným učebním textem, který je určen studentům cizojazyčných studijních programů...

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  Vyprodané

The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. A number of in-depth case studies complemen...

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Internet Marketing: Strategy, Implementation and Practice, 3/e Internet Marketing is an invaluable resource for all...

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  Vyprodané

The Market Leader Practice File is the perfect way to extend the Market Leader course. It has extra grammar practice and a complete syllabus of business writing.

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Business Vocabulary in Use Elementary provides basic, essential vocabulary in a business context for learners of Business English...

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How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

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  568 Kč

  Do 12 – 17 dnů

You've been asked to run a training session, workshop or meeting. What you need now is a foolproof way of making it both memorable and enjoyable to run — and to know that what you are doing will achieve the desired outcome and have lasting positive ...

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How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour...

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