V anglickém jazyku knihy o marketingu od nakladatelství Oxford University Press
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná vazba795 KčSkladem 3 ks
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...
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Knihapevná vazba948 KčVíce než 30 dní
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, ...
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Knihabrožovaná vazba2 554 KčDo 2 – 7 dnů
A new edition of the best-selling business English course by Vicki Hollett.
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Knihabrožovaná vazba83 KčDo 14 – 19 dnů
This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...
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Knihapevná vazba7 273 KčDo 21 – 26 dnů
How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble...
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Knihabrožovaná vazba1 393 KčSkladem 2 ks
- drian Wilkinson
- Paul J. Gollan
- kolektiv
Employee participation encompasses the range of mechanisms used to involve the workforce in decisions at all levels of the organization - whether direct or indirect - conducted with employees or through their representatives...
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Knihapevná vazba4 979 KčDo 13 – 18 dnů
This commentary deals with the history and development of the major international agreements affecting copyright and related rights, including the Berne Convention for the Protection of Literary and Artistic Works 1886-1970, ...
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Knihapevná vazba10 418 KčDo 21 – 26 dnů
Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, ...
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Knihabrožovaná vazba1 833 KčDo 24 – 29 dnů
- lenn Morgan
- John Campbell
- kolektiv
It is increasingly accepted that 'institutions matter' for economic organization and outcomes. The last decade has seen significant expansion in research examining how institutional contexts ...
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Knihapevná vazba s přebalem4 979 KčDo 21 – 26 dnů
Business Groups - large, diversified, often family-controlled organizations, such as the Japanese keiretsu and the Korean chaebol - have played a significant role in national economic growth, especially in emerging economies...
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Knihapevná vazba2 564 KčDo 21 – 26 dnů
Marketingis the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style...
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1 299 KčDo 21 – 26 dnů
The first business course written specifically for one-to-one teaching. With the innovative How to menu, students can identify their needs quickly and easily, and teachers can build a personalized syllabus that covers exactly what their student wants...
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Knihabrožovaná vazbaVyprodané
This completely updated edition of Business Objectives contains an interactive CD-ROM. The course develops the skills students need to participate in a variety of business contexts...
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Knihabrožovaná vazbaVyprodané
The first business course written specifically for one-to-one teaching. With the innovative How to menu, students can identify their needs quickly and easily, and teachers can build a personalized syllabus that covers exactly what their student...
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Knihabrožovaná vazbaVyprodané
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