V anglickém jazyku knihy o marketingu - strana 2 z 17

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

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Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing...

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The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to ...

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Restructure your approach to money and reap the rewards in business and life with this inspiring, life-changing guide from the international bestselling author and star of Bravo's Million Dollar...

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The words you need to communicate with confidence in business today...

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"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands ...

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A new edition of the best-selling business English course by Vicki Hollett.

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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises...

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This topic-based course book provides an accessible introduction to the concepts and language of today`s business world...

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What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep ...

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A compelling manifesto with the potential to change how we work and live.

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Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? ...

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The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing. In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life ...

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For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. Ho

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How much do we know about why we buy? What truly influences our decisions in today`s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ...

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Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible...

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Tato příručka má za úkol přiblížit způsoby, formy a pravidla, jimiž se řídí vztahy při registraci a sporech o oprávněnost registrace doménových jmen v doméně nejvyšší úrovně .eu...

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Marketing of small and medium businesses provides 8 important tips for entrepreneurs who have decided to support their business by marketing activities and who want to do it efficiently. Experience shows that too many entrepreneurs waste a lot of money on

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