V anglickém jazyku knihy o marketingu - strana 15 z 17

We are witnessing the new age of empowered customers, armed with online reviews, five-star ratings and social media, never has it been more important to manage your reputation and referrals. This book is for anyone who wants to systematically build...

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Random House Business: Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell...

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Graphic design on “non-traditional” materials attracts both designers and consumers...

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About 50 architects introduce their new ideas to the subject of showrooms...

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This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...

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It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...

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Market-leading Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field...

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For beginning-level food marketing courses in departments of agricultural economics. Marketing of Agricultural Products has provided instructors a comprehensive and balanced treatment of food marketing systems since its introduction in 1955...

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The Tipping Point is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder...

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In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its value to marketing...

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Get Straight to Your Customer’s Mind, Heart, Buy Button…Visually!   Skip past the filters: jump straight into...

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Capstone: Don′t fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre–ordered...

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The first business course written specifically for one-to-one teaching. With the innovative How to menu, students can identify their needs quickly and easily, and teachers can build a personalized syllabus that covers exactly what their student...

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Door-to-Door Millionaire: Secrets of Making the Sale is THE book to help you improve your communication and door-to-door sales skills. This is a MUST read for new and experienced sales reps...

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What makes a great salesperson? What beliefs, attitudes, and behaviors are linked to being a top performer? What impact do culture, industry, and sales context have? And does a formal sales methodology or process make a difference? This book is for ...

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Experimental Formats 2 builds on the success of Experimental Formats, bringing the subject bang up to date...

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Product packaging design offers designers the opportunity to work with an endless array of new methods and materials, which allows fresh and exciting ideas to come to life...

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This book introduces a carefully selected array of contemporary products that are distinguished by their attractive design and functionality in everyday life...

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Every graphic designer works diligently to make his or her creative impressions exceptional and long lasting...

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The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how...

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