Knihy o byznysu a managementu od nakladatelství John Wiley & Sons

The basic premise of Inspired is that the best tech companies create products in a manner very different from how most companies create products. The goal of the book is to share the techniques of the best companies....

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  627 Kč

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Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story...

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  894 Kč

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Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people...

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  655 Kč

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Become a process improvement star with Lean Six Sigma...

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  600 Kč

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George Soros is unquestionably one of the most powerful and profitable investors in the world today...

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  865 Kč

  Na skladě

Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, ...

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  507 Kč

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Perform Be Agile! Time-crunch! Right now, the business world has never moved so fast and project managers have never been so much in demand—the Project Management Institute has estimated that industries will need at leas...

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  776 Kč

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice...

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  573 Kč

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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises...

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  651 Kč

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Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, ...

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  599 Kč

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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist. Value Proposition Design helps you tackle a core challenge of every business ...

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  784 Kč

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Whether you want to break into this burgeoning industry, or you simply need to plan an event and don t know where to start, there s something for all would-be event planners in Event Management For Dummies. Packed with tips, hints and checklists, ...

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  736 Kč

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Leverage big data insights to improve customer experiences and insure business success. Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches...

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  795 Kč

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The real story of what it takes to risk it all and go for broke. Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding....

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  556 Kč

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In My Life as a Quant, Emanuel Derman relives his exciting journey as one of the first high-energy particle physicists to migrate to Wall Street. Page by page, Derman details his adventures in this field-analyzing the incompatible personas ...

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  340 Kč

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Long-Term Secrets to Short-Term Trading, 2nd Edition is updated for the post crisis landscape by the most recognized and popular technical analyst for the past four decades. This evergreen book provides the blueprint ...

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  2 935 Kč

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Systems Thinking, Systems Practice "Whether by design, accident or merely synchronicity, Checkland appears to have developed a habit of writing seminal publications near the start of each decade which establish the basis and framework ...

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  1 444 Kč

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Traditional management was invented for very different times and is today in serious trouble. The level of volatility, uncertainty, complexity and ambiguity in business environments is record high. People’s expectations towards their employers and ...

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  1 298 Kč

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Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the...

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  617 Kč

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Learn how to apply agile concepts to your projects. This fully updated book covers changes to agile approaches and new information related to the methods of managing an agile project...

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  611 Kč

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