V anglickém jazyku knihy o byznysu a managementu - strana 6 z 114

This book represents a concise summary of non-relativistic quantum mechanics on the level suitable for university students of physics. It covers, perhaps even slightly exceeds, a one-year course of about 50 lectures, requiring basic knowledge of...

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Kniha nabízí nový pohled na zkoumání korupce a odhalování podvodů. Autoři ukazují na korupci jako komplexní sociální jev, který je možné zkoumat z různých interdisciplinárních pohledů. Těžiště zkoumání a hlavní přínos....

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The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to ...

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From the author of You Are A Badass, the New Your Times bestselling book everyone is talking about...

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Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published...

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This is not a book about business strategy. Strategy changes like the seasons. This is a book about something much more permanent...

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This is the international bestseller that tells how Semler tore up the rule books - and defied inflation running at up to 900 per cent per year! Workers make decisions previously made by their bosses. Managerial staff set their own salaries and bonuses...

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Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story...

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Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, ...

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In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary ...

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This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside...

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Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? ...

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Fully revised and updated with additional content - this is a brand new edition of the bestselling Eat That Frog! There just isn't enough time for everything on our 'To Do' list - and there never will be. Successful people don't try to do everything...

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For more than twenty-five years, Your Money or Your Life has been considered the go-to book for taking back your life by changing your relationship with money. Hundreds of thousands of people have...

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What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep ...

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What we consume has become the defining feature of our lives: our economies live or die by spending, we are treated more as consumers than workers, and even public services are presented to us as products in a supermarket. In this monumental study, ...

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Gallup presents the remarkable findings of its revolutionary study of more than 80,000 managers in First, Break All the Rules, revealing what the world’s greatest managers do differently...

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"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands ...

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For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. Ho

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From the internationally bestselling author of essentialism comes a guide to making the most important task effortless. The intricacy of modern life has created a false dichotomy between things that are 'hard and important...

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