V anglickém jazyku knihy o byznysu a managementu od nakladatelství Oxford University Press

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

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Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, ...

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A new edition of the best-selling business English course by Vicki Hollett.

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The story of how the dollar rose to global dominance in the twentieth century - and an assessment of what the future holds for the world`s most important currency...

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How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble...

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Marketingis the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style...

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This advice is contrary to the usual social network emphasis on securing relations with well-connected people. Neighbor Networks examines the cases of analysts, bankers, and managers, and finds that rewards, ...

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Business Groups - large, diversified, often family-controlled organizations, such as the Japanese keiretsu and the Korean chaebol - have played a significant role in national economic growth, especially in emerging economies...

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It is increasingly accepted that 'institutions matter' for economic organization and outcomes. The last decade has seen significant expansion in research examining how institutional contexts ...

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Employee participation encompasses the range of mechanisms used to involve the workforce in decisions at all levels of the organization - whether direct or indirect - conducted with employees or through their representatives...

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An updated edition of this complete first course in English for business. Business Basics now leads on to Business Focus - the new course for pre-intermediate Business english students...

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This commentary deals with the history and development of the major international agreements affecting copyright and related rights, including the Berne Convention for the Protection of Literary and Artistic Works 1886-1970, ...

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This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...

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Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, ...

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The sinking public trust in contemporary institutions is a multifaceted phenomenon with political, sociological, economic, and psychological antecedents and consequences. Restoring Trust in Organizations and Leaders is the first volume to adopt the

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Management Consultancy provides a comprehensive and up-to-date introduction to the consulting industry. The text uses theory as a basis for critical discussion, ensuring students fully understand the principle ideas behind consulting, as well ...

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Recent years have seen a resurgence of interest, among both philosophers, legal scholars, and military experts, on the ethics of war. Due in part due to post 9/11 events, this resurgence is also due to a growing theoretical sophistication among...

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This fully updated second edition of Corporate Accountability in International Environmental Law examines systematically all international sources of corporate accountability standards with specific reference to environmental protection...

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