V anglickém jazyku knihy o byznysu a managementu od nakladatelství Pearson

The 3rd edition of this ever popular course combines some fantastic new materials with all the features that have made it a best seller...

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  970 Kč

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In many organizations, management is the biggest obstacle to successful Agile development. Unfortunately, reliable guidance on Agile management has been scarce indeed. Now, leading Agile manager Jurgen Appelo fills that gap, introducing a realistic...

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  1 271 Kč

  Do 23 – 28 dnů

The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to ...

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  651 Kč

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"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands ...

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  736 Kč

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The 3rd edition of this ever popular course combines some fantastic new materials with all the features that have made it a best seller...

• Knihabrožovaná vazba
  842 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  487 Kč

  Skladem

Authentic video material from FT.com with accompanying worksheets; All the listening texts available to view, providing truly authentic listening practice; ...

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  950 Kč

  Do 15 – 20 dnů

Business agility is the ability to compete and thrive in the digital age by quickly responding to unprecedented market changes, threats, and emerging opportunities with innovative business solutions...

• Knihabrožovaná vazba
  991 Kč

  Skladem 1 ks

If you lead in organizations that have adopted agile methods, you know it’s crucial to create the right environment for your agile teams. Traditional tools such as Gantt charts, detailed plans, and internal KPIs aren’t adequate for complex...

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  871 Kč

  Do 23 – 28 dnů

For courses in hotel administration that focus on front desk operations or hotel management, and as an adjunct to other hotel courses such as housekeeping, hotel accounting, hotel marketing or hotel personnel/human resources...

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  2 436 Kč

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A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world...

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  2 287 Kč

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By identifying and describing the most powerful financial and non-financial KPIs, this book will make life easier for you by defining them, explaining how and when they should be used and providing a rich library of KPIs ...

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  873 Kč

  Do 17 – 22 dnů

Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, ...

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  971 Kč

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For undergraduate Management Control Systems courses and other MBA Management Accounting and Control electives. This book represents an innovative new approach to management control systems, ...

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  2 189 Kč

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Accounting and Finance for Non-Specialists, Ninth Edition Peter Atrill & Eddie McLaney "Attractive, compact and informative book" Chris Grover, University of Winchester ...

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The second edition of this highly successful 'Principles of Business Economics' gives undergraduates, MBA students or aspiring managers a clear and concise text that covers all aspects of an introductory course in microeconomics...

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  2 954 Kč

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Effective development and management of supply chain networks helps businesses cut costs and enhance customer value. This updated 5th edition is a clear guide to all the key topics in an integrated approach to supply chains...

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  1 437 Kč

  Do 23 – 28 dnů

Combining Theory & Practice: A Modern Guide to Human Resources Human Resource Management addresses the study of HR in a realistic, practical, and stimulating manner. Examples of how HR management is practiced in the ...

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  2 597 Kč

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Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions ...

• Knihapevná vazba
  1 517 Kč

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With its practical and accessible writing style, Research Methods for Social Workers, 2/e, offers numerous examples from the field of social work and emphasizes how research and social work practice are connected...

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  4 265 Kč

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