Odborné a naučné knihy od nakladatelství Pearson

The long-anticipated revision of ArtificialIntelligence: A Modern Approach explores the full breadth and depth of the field of artificial intelligence (AI). The 4th Edition brings readers up to date on the latest technologies...

• Knihabrožovaná vazba
  1 869 Kč

  Skladem 1 ks

In many organizations, management is the biggest obstacle to successful Agile development. Unfortunately, reliable guidance on Agile management has been scarce indeed. Now, leading Agile manager Jurgen Appelo fills that gap, introducing a realistic...

• Knihabrožovaná vazba
  1 216 Kč

  Do 22 – 27 dnů

Even bad code can function. But if code isn’t clean, it can bring a development organization to its knees. Every year, countless hours and significant resources are lost because of poorly written code...

• Knihabrožovaná vazba
  1 518 Kč

  Do 22 – 27 dnů

Winston Smith lives in a society where the government controls people’s lives every second of the day. Alone in his small, one-room apartment, Winston dreams of a better life. Is freedom from this life of suffering possible? ...

• Knihabrožovaná vazba
  249 Kč

  Do 3 – 5 dnů

For more than 20 years, readers have delighted in Charles Petzold's illuminating story of the secret inner life of computers, and now he has revised it for this new age of computing...

• Knihabrožovaná vazba
  799 Kč

  Do 22 – 27 dnů

The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing...

• Knihabrožovaná vazba
  1 148 Kč

  Více než 30 dní

Biology: A Global Approach delivers a trusted, accurate, current, and pedagogically innovative experience that guides students to a true understanding of biology. The author team advances Neil Campbell’s vision of meeting and...

• Knihabrožovaná vazba
  1 644 Kč

  Více než 30 dní

Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design...

• Knihabrožovaná vazba
  1 179 Kč

  Skladem 1 ks

The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to ...

• Knihabrožovaná vazba
  652 Kč

  Skladem 1 ks

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands ...

• Knihabrožovaná vazba
  1 038 Kč

  Skladem 2 ks

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map...

• Knihabrožovaná vazba
  696 Kč

  Více než 30 dní

The 3rd edition of this ever popular course combines some fantastic new materials with all the features that have made it a best seller...

• Knihabrožovaná vazba
  842 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  487 Kč

  Skladem

Combining Theory & Practice: A Modern Guide to Human Resources Human Resource Management addresses the study of HR in a realistic, practical, and stimulating manner. Examples of how HR management is practiced in the ...

• Knihabrožovaná vazba
  2 597 Kč

  Více než 30 dní

Qualitative Research Methods - collection, organization, and analysis strategies. This text shows novice researchers how to design, collect, and analyze qualitative data and then present their results to the scientific community...

• Knihabrožovaná vazba
  2 079 Kč

  Více než 30 dní

Authentic video material from FT.com with accompanying worksheets; All the listening texts available to view, providing truly authentic listening practice; ...

• Knihabrožovaná vazba
  1 106 Kč

  Do 14 – 19 dnů

From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice...

• Knihabrožovaná vazba
  1 253 Kč

  Do 22 – 27 dnů

Classic / American English. Uncas is the last of the Mohican Indians. He is with his father and Hawkeye when they meet Heyward. Heyward is taking the two young daughters of a British...

• Knihabrožovaná vazba
  223 Kč

  Do 3 – 5 dnů

The text is designed to make complex mathematical, statistical and spatial analytical methods more easily understood by providing essential details of the topic under discussion and straightforward quantitative problems preceded by worked examples...

• Knihabrožovaná vazba
  1 288 Kč

  Více než 30 dní

The Oracle Solaris DTrace feature revolutionizes the way you debug operating systems and applications. Using DTrace, you can dynamically instrument software and quickly answer virtually any question about its behavior...

• Kniha
  1 515 Kč

  Více než 30 dní